Branding your company on the web demands you have a domain name that works for you, your company, your projects and your line brands.

It sometimes isn't possible to use your existing company name online because the dot com has gone.

This is where creating a new online brand comes in, with a unique name that can be protected as a trademark, and as a com/net/org combination. Identifying that name, ensuring availability and securing it, is a specialized business and we are happy to offer our expertise to clients.

Tangled Spider can help focus your company or brand online, creating a web name that is memorable, right for your audience and is unique to you.

Please contact us if you have any questions about your website promotion campaign.

A NEW FOCUS FOR CYSTIC FIBROSIS FOUNDATION FUNDRAISING ONLINE

We would like to propose a new name and website for a Cystic Fibrosis charty or research organization (which can initially be built around a specific event, with a website to publicise and support it), with the prime purpose of raising awareness, providing information and attracting charitable funds. The new name could be used very effectively to build a new force in CF charity awareness.

To this end we have researched different names for their availability as a brand, a trademark and as a domain name. We initially were aiming at a name that would help focus on looking positively at Cystic Fibrosis, and settled on the following name.

On the net - www.fibrose.com

This name has tremendous potential as a charity worldwide, for the following reasons.

In the English language it makes one think of one of the worlds most beautiful flowers, the rose. This is a hugely positive image, because of the flower's role in romance, in gift giving and in the emotions of birth, sickness and bereavement. Most of all it is something that can express that most heartfelt of feelings - Love and devotion to a loved one and to a child. It is a fixture of Valentine’s Day and are central to the grandest of romantic gestures, a bouquet. It is at once intimate, personal and close to the heart. None of these values are explicit - these associations are reinforced by the use of a graphic representation of the rose as a logo. a rose is fragile, delicate, needs care and attention, yet is magnificent in it's purity and it's beauty and it's color and texture. You can't change a rose. It is as natural as it is pure - a real gift from God and from nature.

Another huge advantage of this name is it is available as a trademark, and as a global domain name on the web.

It also literally means Fibrosis in almost every European language. German, Spanish, French.

This means it’s appeal and profile is global, and will be easy to establish on the Internet. There are 40,000 instances of the word on the Google search engine. You will have no difficulty establishing the charity both nationally and international, gaining the quick support of those living with Cystic Fibrosis, their families and supporters. CF needs this kind of image and approach to bring the subject more attention. It is worth it’s weight in gold as a name to open doors and open hearts.

The name is familiar, friendly and with a classic use of typography sits well with the most upmarket individuals and companies, which in the world of corporate charitable funds is extremely useful.

Of course its potential for building the CFF an international brand is limitless - The Words Cystic Fibrosis Foundation translate differently in Europe and South America (and indeed may conflict directly with the organization in that coutry. Fibrose offers an opportunity to establish an international presence without having to translate the name.